I'm Alex Odoño, an SEO specialist with 6+ years helping law firms and local service businesses in the US and UK win the searches that turn into clients. Technical SEO, content, Google Business Profile, and Digital PR, all run from one strategy.
Based in Imus, Cavite, I'm an SEO specialist helping businesses across the Philippines rank on Google and win the Map Pack, using the same strategies I use for law firms in the US and UK.
Hi, I'm Alex. I help law firms and local businesses get found and get hired.
Business owners are busy running their companies, not worrying about rankings, content, or where the next lead comes from. That's my job. I build SEO strategies that turn search visibility into qualified leads and long-term authority, not short-term ranking spikes.
I've worked with law firms, local service businesses, e-commerce brands, and agencies across the United States, the UK, and Europe. My approach is built for how Google and AI search tools evaluate content today: technical SEO, semantic content, search intent, entity optimization, and authority building through Digital PR.
What I specialize in
Law Firm SEOCriminal defense, family law, and other practice areas, built on E-E-A-T and YMYL standards.
Local SEOGoogle Business Profile, citations, and location pages that win the Map Pack.
Technical SEOCrawlability, indexing, Core Web Vitals, and schema markup.
On-Page & ContentSearch-intent content, topic clusters, and internal linking.
Digital PR & LinksAuthoritative backlinks from outreach, PR, and niche placements.
Shopify SEOCollection and product page optimization for e-commerce stores.
Working with Alexander completely changed our online presence. Within a few months, we started seeing noticeable improvements in our local rankings, website traffic, and lead quality. What impressed me most was his ability to explain SEO in a way that actually made sense for our business. He's proactive, knowledgeable, and genuinely invested in delivering results.
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RickLocal rankings
R-02
Before hiring Alexander, we struggled to get consistent leads from our website. He developed a clear SEO strategy, optimized our content, and improved our visibility in search results. Not only did our rankings improve, but we also started receiving more inquiries from potential customers. If you're looking for someone who understands both SEO and business growth, I highly recommend him.
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ShelbyLead generation
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Alexander goes beyond traditional SEO. He helped us identify content opportunities, strengthen our website's authority, and improve our visibility across search engines and AI-generated search results. His attention to detail and strategic approach have made a significant impact on our online growth. He's been a valuable partner for our business.
S
StevenAuthority & AI search
Experience
My SEO Career, Always Climbing
Since 2019 I've moved from local service sites and e-commerce to leading SEO for competitive law firms. Tap a point on the curve to see that role.
Experience & results
20192020202120222023Now
2019 – 2020Logistics
SEO Specialist
Logistics Company · Denmark
International SEO for commercial logistics searches across Europe.
Google Business Profile and local SEO optimization.
Local citations and structured data.
2020 – 2021E-commerce
Shopify SEO Specialist
E-Commerce Brand · Colorado, USA
Shopify SEO audits and site architecture.
Collection and product pages optimized for transactional keywords.
Scalable content and authority-building systems.
2021 – 2022Home services
SEO Consultant
Lawn & Tree Care Company · Dallas, USA
SEO across four business websites in Texas metro areas.
Local authority through citations and local optimization.
Competitor research to close content and backlink gaps.
2021 – 2022Home services
SEO Consultant
Roofing Company · Texas, USA
Local, on-page, and off-page SEO across multiple sites.
Consistent NAP across directories and citations.
Rankings growth through content and authority building.
2022 – 2023Real estate
SEO Consultant
Real Estate Company · Alabama, USA
SEO audits and competitor analysis.
In-depth content plans for location-targeted subdomains.
Local visibility strategy focused on lead generation.
2023 – 2024Healthcare
SEO Strategist
Private Psychology Clinic · Whitefield, England
More first-page rankings, organic traffic, and appointment inquiries.
Fixed crawlability, indexation, and Core Web Vitals issues.
Stronger Google Maps visibility with GBP and location pages.
2023 – 2024Law firm SEO
SEO Consultant
Criminal Defense Law Firm · London, England
SEO roadmap for competitive criminal defense keywords in London.
Topic clusters and FAQ content for Google and AI search.
Digital PR that grew referring domains and Local Pack calls.
2023 – 2024Agency
SEO Specialist
Click 4 Corp · Texas, USA
15+Client websites
500–1k → 1.5k–2.5kMonthly visits, most sites
Technical audits for speed, indexing, and crawlability.
Structured data, local SEO, and link building.
2024 – PresentCurrent roleLaw firm SEO
SEO Lead / Strategist
The Law Office of Matthew W. Peterson · Criminal defense, USA
1.3k → 5.5kMonthly organic visits
2.5MImpressions, 10k+ clicks
+80%GBP visits, calls & clicks
Page 1 and Local Pack rankings for competitive criminal defense and gun keywords.
Topic clusters, semantic SEO, and advanced internal linking.
Backlinks from Digital PR, link placements, and .edu outreach.
Custom schema for practice pages, attorney profiles, and locations.
Toolkit
The Stack Behind Every Campaign
AI assistants, SEO platforms, and automation tools I use to research, build, track, and report, faster than doing it by hand.
SYS://TOOLKIT40 TOOLS ONLINELIVE
01AI Assistants5
01ChatGPT
02Claude
03Gemini
04Perplexity
05Kimi
02SEO & Research7
06Semrush
07Ahrefs
08Screaming Frog
09Rank Math
10Yoast SEO
11Schema.org
12Local Falcon
03Google Stack7
13Search Console
14Analytics 4
15Tag Manager
16Business Profile
17Google Ads
18Google Alerts
19Google Earth
04Websites4
20WordPress
21Elementor
22Divi Builder
23Shopify
05Automation3
24n8n
25Zapier
26GoHighLevel
06Project Management & Comms5
27Asana
28ClickUp
29Teamwork
30Slack
31Outlook
07Digital PR2
32Featured
33Qwoted
08Content & Search7
34Canva
35Google Sheets
36Google Docs
37Google Drive
38YouTube
39Bing
40Yahoo
FAQ
Questions Clients Ask Me Most
Straight answers from years of hands-on SEO work.
Have a different question?
Message me and I'll give you an honest answer about your site, even if you're not ready to hire.
SEO is a long-term investment, not an overnight solution. Some improvements show up within the first few weeks, but most businesses see meaningful results within 3 to 6 months. The timeline depends on your competition, website history, current rankings, and how much work is needed. My goal is sustainable growth, not temporary ranking spikes.
02Can you guarantee #1 rankings on Google?
No, and you should be cautious of anyone who does. Nobody controls Google's rankings. What I can guarantee is proven strategies, best practices, and a focus on growing your visibility, traffic, and leads through ethical, long-term SEO.
03Is SEO still worth it now that AI Overviews exist?
Absolutely. AI Overviews changed how people use search results, but they didn't remove the need for SEO. Businesses with strong authority, well-structured content, and trustworthy websites are more likely to be referenced in AI-generated answers. I optimize for both traditional rankings and visibility in AI search.
04What is Google Business Profile, and why is it important?
Google Business Profile (GBP) is what makes your business appear in Google Maps and local results when people search for services near them. I optimize your business information, categories, services, photos, reviews, and local relevance signals to increase local visibility and inquiries.
05How do I know if my website has an SEO penalty?
A penalty usually shows up as a sudden drop in rankings, traffic, or visibility. Some are manual actions from Google; others come from algorithm updates. I run a full SEO audit to find issues like spammy backlinks, thin content, technical errors, or guideline violations, then build a recovery plan if needed.
06Do backlinks still matter?
Yes. Backlinks are still one of Google's strongest ranking factors, but quality matters far more than quantity. A few authoritative, relevant links are often worth more than hundreds of low-quality ones. I focus on trustworthy links that strengthen your authority and support long-term rankings.
07What is the difference between Local SEO and traditional SEO?
Traditional SEO improves rankings across broader search results. Local SEO helps you appear when people search for services in a specific area. If you serve customers in a city or region, Local SEO (Google Business Profile, local citations, and location-focused content) is essential.
08Will SEO work if my industry is highly competitive?
Yes, but the strategy changes. Competitive industries like legal services need stronger content, better technical optimization, higher-authority backlinks, and consistency. I analyze your competitors to find the openings that get you visible even in crowded markets.
09Do I need to publish content regularly?
In most cases, yes. Useful content shows expertise, answers customer questions, targets new keywords, and improves your chances of appearing in search results and AI answers. I focus on content with a clear business purpose, not publishing for the sake of it.
10What makes your SEO approach different?
I don't focus only on rankings. I combine Local SEO, Technical SEO, content strategy, authority building, and AI search optimization to make you visible where customers are actually looking. Success is measured in qualified traffic, leads, and local presence, not vanity metrics.
Taking on new clients
Let's Grow Your Brand Organically
Your next customer is already searching online. Make sure they find your business instead of your competitors. Start with a free SEO audit and I'll show you exactly what's holding your rankings back.
Ahrefs
Screaming Frog
Rank Math
Schema.org
Divi Builder
Zapier
GoHighLevel